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I was always trying new things and learning about theory, so when I pick up an instrument I have this understanding of how to use it.” Raised on artists like Stevie Wonder, Michael Jackson, and Lauryn Hill, Alex took drum and piano lessons in first grade, started playing ukulele at age 9, and at age 13 wrote his first song (a piano ballad called “Always Yours”). “Whatever the circumstances, my Pop always made it very easy for us to take on any instrument-we grew up with a piano in the house, guitars, drums, bass, ukulele, violins, everything and it all just spoke to me. “Growing up, music was one of the biggest things my family bonded over, whether it was singing in church or just jamming out at home,” says Alex. Originally from Phoenix, he first explored his love of music as a little kid.
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Not only a passionate musician (as well as an accomplished hip-hop dancer and boxer), Alex currently hosts two Radio Disney shows and starred in the online YouTube series Royal Crush,a show which helped transform the landscape for youth market multi-channel network platforms. With a digital fan base of over 11 million active followers and subscribers, and averaging a million views per day on his YouTube channel, most impressive is how engaged Aiono’s fans are with every concert, song, image and post, finding refuge in his energy. Having recently wrapped up a North American tour with Sabrina Carpenter, Aiono is constantly in the studio working on his debut album for Interscope Records. Aiono has spent most of this year on the road touring: first co-headlining a sold-out North American tour with William Singe and then selling out his first solo European headline tour. Collectively “Work the Middle,” “Question” and “Hot2Touch” have accumulated over 118 million streams. Earlier this year Aiono released his own music, “Work The Middle” and “Question,” to great acclaim, and collaborated with German DJ Felix Jaehn on the track “Hot2Touch”which spent three weeks at #1 in Germany and has since been certified gold. It prompted The FADER to state “Alex Aiono is the shockingly good YouTube singer the world actually needs” (Aiono currently has reached over half a billion views with 2.4 million Instagram followers, 5 million YouTube subscribers and 2.3 Facebook page likes).
Aiono plays a half-dozen instruments and has amassed a following of millions creating his own “flipped” versions of popular songs, including his cleverly arranged mashup of Drake’s “One Dance” and Nicky Jam’s “Hasta el Amanecer” which has gone on to amass more than 58 million views. “Beyond the production fire that Gryffin and The Futuristics delivered on this record, beyond Trini’s feature which is so dope, when you break it down, “Does It Feel Like Falling” is a poem about how love shows up when you never see it coming and when it does, it can knock you over like a tidal wave and just takes over your life” says Aiono of the track. The track is produced by The Futuristics and Gryffin and features fellow Arizona native Trinidad Cardona. 21-year old recording artist Alex Aiono released his new single “Does It Feel Like Falling”on September 15 th via Interscope Records.